Irpin city

Brand identity and design system for a city rebuilding its future.

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A comprehensive rebranding and urban design initiative created with city administration to modernize the identity of this vibrant, family-oriented town. We developed a unified "design code" and a visual system centered on a Slavic rhombus logo—a symbolic amulet representing the community. The project extended into a full digital ecosystem, including a tourism portal, investment site, and 37 institutional websites for local schools. This massive undertaking involved deep collaboration with the municipality to create a cohesive infrastructure that bridged physical urban space with digital services, ensuring a consistent and resilient aesthetic across every touchpoint of the city's life.

Services:

Branding

Web Design

Urban design

My role:

Creator, Team Lead, & Art Director

result:

• Full rebranding of all city services and municipality departments. • City navigation & signs • Digital ecosystem: Irpin investment site, Travel Irpin web-portal, City administration • Irpin Edication digital ecosystem: 37 institutional websites ( schools and kindergardens) • Architectural Design Code: Comprehensive rules for city visuals and cohesive urban advertising.

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VISIT SITe

See how Mirage turns ideas into stunning digital realities.